According to the research, financial institutions must tailor their social networking campaigns differently for each group. The firm's study reported that one out of every two surveyed use social media to connect with other professionals.
BIA/Kelsey helps clients by offering consulting, valuation, research, and forecasting services. The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app.
Miranda Miller wrote about How Google Rakes In Over $100 Million in Search Advertising Daily, based on research from Larry Kim of WordStream. Another PR professional is Ken Deutsch, EVP of JPA, a healthcare communications firm and a seasoned...
The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Senior Research Specialist and report co-author Mary Madden.
A new study from IDG Research Services has found that 95 percent of technology consumers use at least one type of social media. This research is a wakeup call for marketers," said president of IDG Global Solutions Matthew Yorke.
IOS has overtaken Android in the U.S.according to research firm Kantar Worldpanel Comtech. Unsurprisingly, the research firm reported that Apple's growth is thanks to bumper sales of the iPhone 5, which was released near the end of September.
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The research found that 27 percent of firms surveyed said their broadcast budget was reduced to fund online ad...
Keyword Research Another great source for keyword research is your existing paid search campaigns. OK, so the keyword research is done, but we're not quite ready for the graphic designer yet. Once you’ve moved past the selection of your platform...
It will examine new research published by Linkdex, which finds that rankings change significantly based on the locations where the searches are made. The research found that 69 percent of the time, if you rank in the top 30 for a keyword in one...
Adobe's research points to its introduction as a major factor for engagement growth. Adobe's research also found that companies were continuing to spend on search. Other studies tend to agree, as a report released earlier this year found that the...
The search giant said in a statement that its own internal research indicated the spam messages were stemming from PCs, as opposed to smartphones. Initially Sophos issued its own report verifying that it too had discovered evidence of a botnet...
Research today says that desktops are mostly used between 9 a.m.to 5 p.m. The report author explains how this perceived threat for Google is a huge opportunity for marketers: In January this year, search engines accounted for 18.7 billion U.S...
AdGooroo’s senior vice-president of research and analytics, Gregg Hamilton, writes, “Las Vegas searchers had a distinctly lower CTR (3.2 percent vs.percent) perhaps reflecting a lower need to conduct detailed research and the likelihood that the...
The lion's share of that will come from national advertising spends, according to the research firm; however, local's share will increase from approximately 22 percent in 2011 to more than 32 percent in 2016.
Mike Fauscette, an analyst at research firm IDC, has an even bolder prediction: In three to five years, he suggests, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.
Google Analytics just released multi-channel funnels last year, so people may not be aware of how to use this, Evan Fishkin, Head of Research We did a flat model and divided each channel out evenly, but you can change those parameters.
Research keywords: Use real-time monitoring tools to learn what resonates and how. In their report, Optify offers 10 Tips for Driving Organic Traffic to your Site During a Breaking News Event. Inbound marketing software firm Optify recently...
Hardly qualifying as unbiased research, that report was commissioned by NBC Universal. Interestingly, Siwek uses previous reports he’s written as sources for his research (see red arrows above), including a 2005 report called Engines of Growth...
Finance s $37.9 billion in revenue over the course of 2011, according to research by SEM software/PPC service firm Wordstream. In addition to creating an infographic (see below) listing the results of their research, Kim offered insights into what...
Over the past year, Amazon has consistently handled between three to four times as many product-related searches on its site as Google does through its product-search service, according to research firm comScore Inc.the Wall Street Journal noted.
