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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When performing keyword research today, his firm also buckets the keywords and then maps the content strategy to it. Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Take off the masks and you might find a traditional public relations...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total...

  4. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The research found that 27 percent of firms surveyed said their broadcast budget was reduced to fund online ad...

  5. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Research today says that desktops are mostly used between 9 a.m.to 5 p.m. The report author explains how this perceived threat for Google is a huge opportunity for marketers: In January this year, search engines accounted for 18.7 billion U.S...