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Research Report

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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    This could be a coincidence, or could reinforce the thought that many consumers research with search before purchasing. According to IBM’s 2013 Holiday Benchmark report, the sun is barely up when Black Friday shopping hits its peak around 6 a.m.

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? This will make customer feel heard and diffuse a situation from the potentially viral social airwaves; ultimately avoiding bad reviews on outlets such as TripAdvisor...

  3. What Marketing Executives Say About Content Targeting

    I think the discrepancy between what marketers report and what may actually be happening when it comes to content research is a bit of cognitive dissonance. At Conductor (I am Conductor’s director of research), we are in the final stages of a...

  4. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. This data tangibly quantifies the actions your...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl report of your...

  6. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at...