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  1. Google CEO Larry Page Suffers From Rare Voice Health Issue

    Thanks a bunch to my amazing wife Lucy, for her companionship through this journey and for helping oversee this project and get it off the ground. So I’ve arranged to fund a significant research program through the Voice Health Institute, which he...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It isn't often you get a call from a company that turns into a proactive Penguin project. I've seen this scenario many times during my Penguin research, and it doesn't end well. When business owners first reach out to me about a Penguin hit, their...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...

  4. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    How you and your viral project and promote content is often under-looked. Research and list every topic, every session and every speaker and plan content and incentives around this. Holistic content marketing strategies are important across all...

  5. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Google's origins are academic in nature, having started as a research project at Stanford University. The research project then went on, “to convert the backlink data that it gathered into a measure of importance for a given web page.

  6. Google's Vint Cerf Celebrates 30 Years of TCP/IP

    One engineer involved in the Arpanet project was Vint Cerf, who in commemoration has posted an article to Google's official blog. Arpanet, or the Advanced Research Projects Agency Network, was itself the world's first operational packet-switched...

  7. 13 New Year's Resolutions Every Marketer Should Make in 2013

    It will allow you time to focus on what you are best at, contributing to a project in the most effective way possible. Outline your role in the project. One of the biggest reasons a project fails is cross-functional teams are siloed, so start...