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  1. Writing Your Way to the Top of Search and Social Results

    This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content styles, and trends as well as being included in the brand’s research process and...

  2. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. That might be a little far-fetched without further research, but at the very minimum...

  3. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  4. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. The merchant feed should be uploaded a minimum of every 30 days (although...

  6. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  7. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    BloomReach’s latest research findings were announced in tandem with the company’s launch in the U.K.and a new product: BloomReach Compass. This, according to research commissioned by BloomReach, a company that provides a personalized discovery...

  8. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    With an incremental strategy, you can optimize for one product or service, and after you've achieved success, move onto the next product or service and so on. Ideally, you've hired an agency or professional to manage your campaign and they've...

  9. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in...

  10. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company...

  11. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Linking to studies/research is much more natural, this is an original source that is credible and adds value to your content - it’s not a placed link. Make your content much more research heavy: "78 percent of people said.as reported by [brand]" is...