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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    With an incremental strategy, you can optimize for one product or service, and after you've achieved success, move onto the next product or service and so on. Ideally, you've hired an agency or professional to manage your campaign and they've...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Linking to studies/research is much more natural, this is an original source that is credible and adds value to your content - it’s not a placed link. Make your content much more research heavy: "78 percent of people said.as reported by [brand]" is...

  5. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Of the websites studied, 16 percent did not support searching by product name or model number. Eighteen percent didn’t provide useful results if the product name was off by a single character. While autocomplete suggestions were available in 82...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. Do they demand to conduct user research before starting any design effort? If your candidate can't describe how they derive a strategy from user research or even...

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. Duplicate content: Very similar or exact versions of the same page across different URLs, boilerplate copy across multiple...

  8. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  9. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Many of the features from the newly retired products have been integrated into other areas of its product set. Yahoo first announced its upcoming changes earlier this year and eliminated products such as Newlook Service, Research Reports, and...