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Research Papers

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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. The professor only lists (links) to the other papers most relevant to and most important to to their paper.

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their representatives spoke on panels, attended expert roundtables, and drove research for white papers. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research, and informal meetings.

  3. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...

  4. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    YP.com promises to examine this trend further in an upcoming whitepaper that will be available to download from their Corporate White Papers page. Their research, which spans 2 billion searches annually by 11 million mobile unique users per month...

  5. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    Why not offer your followers – and the wider Twitter community via Promoted Tweets – access to free white papers, blog posts, webinars, exclusive video content, games, contests, deals, and more. Research upcoming events that could impact traffic to...

  6. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    We whore out our email addresses in exchange for white papers, register for webinars we can’t find time to attend, and maintain an insatiable appetite for research and ROI-proving case studies. As social media marketers, we’re naturally in pursuit...