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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  2. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Then, refine your research to find where your brand’s users are. Being a part of Google’s social network has bigger implications to...

  3. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In a more mature market, tools will be made available to the masses, but that's not where we are today. Research today says that desktops are mostly used between 9 a.m.to 5 p.m. Brands are moving budget online faster than ever before; publishers...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Gordon Choi, senior manager at local online travel portal Ctrip offers three steps for advertisers to plan their search campaign from trend research, keyword research, and process automation on Baidu and Sina Weibo, one of the more popular...

  5. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    What remains to be seen is whether, like SMBs, enterprises and the mainstream market will start spending on social before search. It seems like social media has finally crossed the marketing budget chasm from the early adopters market, SMBs, to the...

  6. Social Media Around the World: Current Trends and Future Growth

    Twitter is rapidly gaining popularity in Japan, but local Japanese sites like Mixi and Gree still maintain dominance over the social media market, according to online statistics firm Socialbakers. Internet access is limited to just over 25 percent...