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  1. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.

  2. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Chinese people typically use search engines to research. Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product...

  3. Search, Social Media & the Offline Purchase

    Take one example of a very obvious online feedback channel: product review sites. Recently we discussed the ROPO effect (research online, purchase offline) and how a substantial portion of purchase behaviors initiated online will end up in an...