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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty-nine percent of shoppers are doing their own research at home to avoid requiring sales assistance in the store. It's quite common for physical retailers to offer to match competitor's flyers and sales, but they refuse to match online pricing.

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s) will drive increased holiday sales. The climbing popularity of consumer showrooming – checking prices and product...