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  1. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. When talking with attendees at mobile marketing conferences and events, I’ve...

  2. Keyword Discovery 101, Part 1

    Chasing the long tail leads to more customer acquisition and conversions, but fewer impressions. They've done enough research to know which model of digital camera they want and are probably now searching for a good deal.

  3. Microsoft's Net Income Increases by 2%

    Microsoft's ability to attract and retain talented employees; delays in product development and related product release schedules; significant business investments that may not gain customer acceptance and produce offsetting increases in revenue...

  4. Microsoft Launches Live Search Cashback and Live Search Farecast

    Also available today is the new Live Search Farecast, which includes technology acquired through Microsoft's April 2008 acquisition of Farecast Inc.the award-winning travel site known for helping users find the lowest airfares by predicting when...

  5. Highlights from the SEW Blog: March 17-21, 2008

    ABCSearch Acquires Social Search Portal, AfterVote.comThe largest private pay-per-click company has embraced the social web with its acquisition of While Yahoo plays games with Microsoft's acquisition bid, some are beginning to ask...