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  1. 4 Critical Elements of a Successful Content Marketing Team

    Has the prolific ability to develop new topics, research, and find a unique spin on tried and true topics What concerns arise over the lifetime of a product? A strong writer for a content writing strategy is one that has a background in online...

  2. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  4. Search Marketing & the Fine Art of Nexting

    According to research, our brains are hard-wired for nexting. When I nexted, I saw a blue-gray design with lots of product pictures and categories, a left-side menu of product categories, and a bunch of trust symbols in the top right.

  5. How to Run Foreign Language PPC Campaigns

    The search engine(s) you originally used may not be as effective as you envisaged or you may find that your product or service is simply not as much in demand as your market research suggested. Do your research though as PPC rules can vary between...

  6. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    It's pretty self-explanatory, but it tells us that we begin the process by discovering a product or service before moving into the realization phase, when we learn that we need it in our lives. Before we buy though we will consider and research...

  7. SEMPO Tells Government: Don't Censor Search Engines

    Imagine a scenario in the physical world where a large company – let's say Walmart – bought 65 percent of the land in a town, rented out retail space to businesses, but then removed all signs and yellow page entries for any business that competed...