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  1. SEMPO Tells Government: Don't Censor Search Engines

    When governments have tried to regulate Internet access, the results have been unpopular, relatively unsuccessful, and have led to international uproars about censorship. Free-market innovation in the Search industry is a key element in ensuring...

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  3. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Google’s Global Market Finder is a great way to get an overall idea of the search volume for your top keywords in international markets. Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM International managing...

  4. How to Test International Search Marketing Opportunities at Low Cost

    Most international marketing errors are caused by those infamous "unknown unknowns. A German online retailer selling swords (I kid you not) recently asked me how to market internationally. However, watch out for low competitive pressures too since...

  5. Bricks & Mortar Brands Still Reluctant About Mobile Marketing

    In conversation with senior marketing executives from established bricks and mortar brands, Hard Rock International (US), Mall of America, Oxfam America, New Jersey Nets, McDonald's Corporation and Local.com the survey found that when it comes to...

  6. Social Media Around the World: Current Trends and Future Growth

    According to data collected by Universal Mccann International Social Media Research, much of the new content available on the Internet is being produced in the Asian region, with the largest community of bloggers in the world located in China and...

  7. Global Search Marketing Numbers Are Shocking, Wake up America!

    Last week I was in sunny Los Angeles for a domain conference tasked with talking about search marketing from an international perspective. There will soon be no such thing as "international search marketing" -- there will just be "search marketing...