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  1. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    By reaching those individuals that spark conversation and carry great amounts of social capital, brands are able to better land their messaging and increase potential reach.percent of influencer impressions are made on Facebook (Source: Forrester...

  2. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    Search advertising accounts for 61 percent of all online marketing investment in the U.S.according to a Forrester Research report. IDC research indicates that Apple will have 21 percent of the mobile advertising market by the end of the year, while...

  3. Top International Search Marketing Failures to Avoid in 2010, Part 1

    For example, if you were selling airline tickets targeting the German market that, according to a Forrester European Technographic Benchmark Survey, has 83 percent of their Internet pollution considered as online shoppers spending €520 on average...

  4. Blog Content Influences Consumer Buying Behavior

    BuzzLogic, a social media analysis company and ad network, sponsored the market research and JupiterResearch, a Forrester research company, conducted the survey of more than 2,000 online consumers in the US.

  5. Key Themes in Online Travel

    Cassanda Jeyaram, social marketing manager for InterContinental Hotels, gave the most practical advice for crafting social media programs, by employing Forrester Research's P.O.S.T.people, objectives, strategy, technology) rather than just...