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  1. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. It has, therefore, amplified the argument that "brand as publisher" is the way to win...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The most common situations include authenticity, accurate research, higher photo resolution, copyright infringement, and shopping. Many other companies have done their research into similar technology and all of them are quite good, however it's...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    According to the research, no. The research then looked at the gender of the clients scoring their client service reps to see if perhaps the low scores for women correlated with male clients who were paired with female service reps.

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Participants in this study voluntarily completed an online...