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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  2. How to do Awesome SEO Keyword Research for a Standard Website

    Offline media initiative keywords/phrases Enjoy a significant number of conversions from the keyword? On-Site Search Terms or Paid Search Conversions Setup: Same as for anchor text – grab the top terms which people searched within your site, or the...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Optimize for conversions: Teleports visitors to locations where your customers are most likely to convert. In 2004, the Google Copernicus Center announced it was...

  4. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Marketers will be open to measure non-linear path of ROI measurement like creating Facebook-only promos to drive offline traffic. Ultimately, SEO will win because conversions will be higher (and relatively straightforward to measure) on organic...

  5. 4 Key Recommendations for B2B SEO in Industrial Markets

    As indicated in the first chart of the article, supplier sites, trade publications (online and offline), and the recommendations from colleagues and peers are also important. B2B search engine marketers must work with the entire marketing team in...