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Research Methodology

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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. In December, Marin research showed smartphone CPC...

  2. Using the DMAIC Process for SEO Projects

    The control part of the DMAIC methodology is crucial to ensuring the effectiveness of the plan. You have to create a detailed process map from this research. On top of that we need to make sure we are offering a good return on investment for our...

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    For the full study, including information on the methodology and recommendations on how to pair search and social advertising, go here. And when paired together, search and social advertising resulted in 4.5 percent lower cost per acquisition...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Bruce Clay offers marketing executives everything they need to know about SEO in a free online training course specifically designed for CMOs and executives to learn the best practice methodology for SEO so they can recognize a song and dance when...

  5. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    A clear methodology is essential. As you're doing research to find broken links, you come across fantastic resources and you can recommend these to people who have broken links on their site. Such research really gives you an understanding of the...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. You now have the methodology to do so. Research Value - Social Insights Check out these handy formulas for calculating tangible social media benefits...

  7. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    For more information on the methodology, sample size or data used by any one company, please click through to read their full report (where available). Other highlights from their research: Research and e-commerce companies give us a glimpse at the...