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  1. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Buyer Beware: Make sure you research the network or individual you will be...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. For a recent GDN campaign we wanted to target parents...

  4. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...

  5. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...