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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. As mobile search volume rose 120 percent, one-third of last quarter's paid search...

  2. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. And no savvy entrepreneur would create their product without doing a ton of market research first...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  4. Localization for International Search Engine Optimization

    Do your research before you begin a localization effort. Find out how your competitors are advertising their products and services in the same market. You can do some preliminary research using Google's Keyword Planner or other keyword tools that...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. It's a seller's market. So if you are in the market to buy or sell digital...

  6. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks. This research is similar to a 2011 study which found that incremental ad clicks, across all devices...

  7. Advanced Search Operator Tactics

    How to Be Awesome With It: The commands mentioned above are a great way to find articles about specific topics to build a potential list of prospects to market to. How To Be Awesome With It: This command can be used when you’re trying to map out a...