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Research Library

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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    For an additional $25/90 days, you can get access to their library of 453 conversion case studies. Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his extensive...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Close to 80 percent said they would value an on-demand library of digital marketing classes, with almost 70 percent interested in some sort of eLearning or in person workshops or training. ClickZ Academy brings a whole library of crash courses...

  3. Future Forward - Shifts in the Digital Revolution at #SESLON

    The world used to use search as a gateway to documents kind of like a library, but now it's what he calls a "web of the world" that revolves around the context of a user's people, places, and things. The latter could be for research or reviews or...

  4. Why Email Marketing Shouldn't be an Ugly Stepchild

    Most have an attractive library of email templates to select from (for free). While Facebook is great for reviving old social connections and Twitter is awesome for real-time commentary of political debates, research shows that 77 percent prefer to...

  5. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...

  6. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    Library of Congress, but the tweets can only be accessed after a six-month delay and for non-commercial research purposes. Every social network has to be diligent about privacy of course but Twitter was created to be open and to be valuable to...

  7. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    Unbounce is targeted more towards small businesses who want to create landing pages using their library of templates. One of the downsides of user research is that they identify problems, but they aren't always accompanied by suggestions on how to...

  8. SEMPO Tells Government: Don't Censor Search Engines

    Why should looking for things on the Internet be subject to government regulation, any more than you'd expect laws on how you could do research at your local library? FTC's antitrust probe into Google, the search marketing organization SEMPO issues...

  9. Google Releases Think Insights Trend & Research Hub for Marketers

    That storehouse is filled with specific insights from Google (frequently compiled as infographics) as well as studies, reports, a research library, a fact and statistic sheet, and planning tools. The post also indicated that Google will continue to...