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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword Research We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword...

  2. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. Google Suggest is a fun and enlightening way to do keyword research. Use Uber Suggest for keyword research. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Has the prolific ability to develop new topics, research, and find a unique spin on tried and true topics Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of...

  4. 4 Ways to Expand PLA Success in 2014

    It's important for retailers to understand how these channels work together to drive consumers to research, browse, and ultimately purchase their products. By accessing product-level performance information, marketers can identify the outliers for...

  5. The Pros and Cons of Big Data Democratization

    While there is plenty of material that analyzes the data ownership debate, data democratization involves the access, usage, and (more importantly) the decisions influenced by multiple groups conducting research and making recommendations to the...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Include conversational queries on your keyword research process. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting...