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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. Before we solve that problem, let's talk briefly about what that preliminary market research needs...

  2. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. Google Suggest is a fun and enlightening way to do keyword research. Use Uber Suggest for keyword research. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Has the prolific ability to develop new topics, research, and find a unique spin on tried and true topics Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of...

  4. 4 Ways to Expand PLA Success in 2014

    It's important for retailers to understand how these channels work together to drive consumers to research, browse, and ultimately purchase their products. By accessing product-level performance information, marketers can identify the outliers for...