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  1. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. Amidst all the discussion, there was one specific...

  2. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. Before we solve that problem, let's talk briefly about what that preliminary market research needs...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword Research We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword...

  4. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. Google Suggest is a fun and enlightening way to do keyword research. Use Uber Suggest for keyword research. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  5. 4 Critical Elements of a Successful Content Marketing Team

    Has the prolific ability to develop new topics, research, and find a unique spin on tried and true topics Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of...