Research and whitepapers based on professional association and industry input led the list of content assets B2B buyers valued and trusted most. Keyword research should be at the forefront of any content development initiative.
User Research It still boggles my mind that people start an SEO campaign, or anything digital marketing at that, without doing any sort of research into who their users are. There are a lot of tools and tips available you integrate UX steps into...
Think About Research Cycles Think about research cycles for your typical customers and decide how the multipliers should overlap. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate...
GeoFlow was recently released from Microsoft Research. Curtis Wong, a Principal Researcher for Microsoft Research who kicked off the project, explains, “The goal always has been to bring dynamic, interactive data visualization to the business world.
However, do a little research before taking the easy way out. Now individual sitelinks can be created and then assigned to ad groups, the “override” at the ad group level offers the ability to mix and match and gain a precision new to the ad...
Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by Jamil Jonna. Research the Publishers' Past Articles If you're unsure, check out bios, LinkedIn, and other social profiles that show publications and...
By including location information and considering the research patterns and purchase timing of both geographic groups, they will be better prepared to optimize their mobile ad programs for greater traction and ROI across the globe.
Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions...
Couple this information with the landing page and you have a profile of a visitor who wasn't looking to enroll in a new program, come to an open house, or sponsor a research project. Our site had several audience groups: current students, future...
This can fuel keyword research. If this is the case within your organization, your sales reps should be engaging with customers, prospects, and industry peers on blogs as well as associations and groups.
Google's research has shown that the most popular outcome of a local search is a phone call. The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile users' local intent for...
Psychographic research is all about collecting user information in a way similar to how you would look at keyword research in SEO. Psychographic research and variables are any attributes connecting users’ personalities, values, attitudes, interests...
Market Research (surveys, focus groups) Research Value 10. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are currently sharing via social and eventual persona development. LinkedIn Groups can also be a mine of information and we have...
One more stat: 44 percent say they're more likely to engage with brands if they post pictures than any other media, according to ROI Research. First, I'd hold a brown bag lunch and invite somebody from both groups to explain why collaboration and...
If you cannot answer the why with very specific business goals supported by research and user data, then it is best to skip the “cool” and stay with the “what works”. Too often today these decisions are made by marketing groups and business units...
This keynote presentation focuses on immediately actionable paid and organic social tactics marketers can use for enhanced demographic research and data-driven community outreach. Group discounts for groups of 4 our more pass holders who are from...
Do your research when you're looking up Valentine's Day keywords. Separate out your ad copy into different ad groups. February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day.
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...
