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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in travel expenses to present that research. When Google unveiled its Trends search engine, SEOs quickly...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his extensive research. Work with them, and you'll be working with the guys who helped Apple, Google, Sony, and...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They don't make their consumers or site visitors go elsewhere to do research – it's all right there. But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics.

  5. Influential Twitter Accounts Indexed More in Google [Research]

    Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. The research looks at 963 Twitter accounts. But even Tweets from influentials were not indexed particularly fast, the research revealed.

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo first announced its upcoming changes earlier this year and eliminated products such as Newlook Service, Research Reports, and Bookmarks.yahoo.com in April and May. Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from...

  7. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. BrightEdge's research supports that notion, showing sites with incorrectly...

  8. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. We've already discussed how changing search behavior is pushing traffic further down the...