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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Like weightlifting makes you stronger, training a digital marketer as if you are...

  2. Build Your SEM Network -- Get LinkedIn

    For example, Chad M.s answers post is being used to research education, asking "How has your formal education prepared you to be a more successful small business owner or entrepreneur? In response to my column on SEM career development, several...

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  3. SEO Link Building Fundamentals

    Creative link research can provide you with some real advantages. Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your professional know-how.

  4. SEO Competitive Analysis

    These include things like solid keyword research, a competitive analysis, a site structure analysis and analytics reports that "mean something" (making sure that analytics programs are set up properly and tracking what matters).

  5. Yahoo Rejects Microsoft: Worst Decision Ever?

    To that end, IAC/InterActiveCorp's Ask.com search engine could be another target, says Rob Helm, director of research at Directions on Microsoft. Will the cautionary tale of Yahoo detail how they once owned the original PPC system that created the...

  6. Finding Recession-Proof SEM Jobs

    Feldstein, a professor of economics at Harvard University, is president of the National Bureau of Economic Research, the group that's considered the official word on economic cycles. Greg Jarboe is the president and co-founder of SEO-PR, a search...