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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. Forty percent of marketers say they want to reinvent themselves...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Digital marketers can easily outsmart HR or recruiters unfamiliar with industry...

  3. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Research today says that desktops are mostly used between 9 a.m.to 5 p.m. Magnetic CEO James Green notes that “The search industry is moving beyond Google domination, and there’s a real value in that for publishers and retailers that recognize the...

  4. Why Search Agencies Should Tune Into the Display Buzz

    Research firm Forrester believes that by 2016, spend on display and search marketing will be nearly identical, thanks to display growing at a rate of more than 20 percent each year. Consider this: display used to work much like traditional...

  5. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I’ll probably just research online and then head out to the Boulder Running Company to try on a few. As you prepare search marketing campaigns, you’ll do well to take a page from Rowling’s book and spend some creative time imagining the stories...