Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. Keep reading for all the information you'll need to make that decision, plus...
Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...
Coca-Cola (I hear they put a penny or two into market research) is a great example. When referencing Coca-Cola above I listed some of their taglines but one has to know that the selection didn't involve the owner of Coke sitting down, thinking of...
Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph. Sadly not everyone will get exactly what they wanted for Christmas and so Boxing Day and...
Miranda Miller wrote about How Google Rakes In Over $100 Million in Search Advertising Daily, based on research from Larry Kim of WordStream. Will Marlow was formerly a Press Secretary for two congressmen before founding a company that specializes...
The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Senior Research Specialist and report co-author Mary Madden.
The firm's research found that phones sell the best on Thursdays and Fridays. Google's research discovered that users tend to do general product searches in the week during launch. Video is also becoming a key research tool for consumers shopping...
Would the IT guy know how to conduct meaningful keyword research or a competitive analysis, much less understand how to properly construct an information architecture or best utilize social channels towards SEO goals?
Research for the study was done by Qualtrics and Research Now. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during the busiest shopping time of the year.
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The research found that 27 percent of firms surveyed said their broadcast budget was reduced to fund online ad...
Nielsen's data was then combined with another research paper from the firm called the Smartphone Analytics Panel study. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a...
That’s not to say they’re the only ones doing this; Forrester Research promoted a tweet about an upcoming webinar during an event I was at last week, in which they targeted the hashtag. Promoting Tweets Around Event Hashtags: A Lesson in Relevance...
Balihoo's survey results are in line with other industry research showing the growing importance of local marketing for national brands, but what's particularly interesting is how national brands are prioritizing their local marketing tactics...
Data collection and research Brief introduction: Include an introductory paragraph to “set the stage,” where you talk about the infographic, explain the concept, quickly summarize what information or data or research it conveys, and why that info...
It will examine new research published by Linkdex, which finds that rankings change significantly based on the locations where the searches are made. The research found that 69 percent of the time, if you rank in the top 30 for a keyword in one...
Adobe's research points to its introduction as a major factor for engagement growth. Adobe's research also found that companies were continuing to spend on search. Mobile growth on Facebook engagement also came with increased mobile marketing gains...
But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...
For mobile marketers evaluating their ad placement options, remember that smartphones are used more for finding and contacting businesses while tablets are used more for research activities (price comparisons, reviews, etc.
Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with new places online to submit news, stories, opinions, and industry insights. For example, SEO shouldn’t be an after thought – when...
Look for a firm that took the time to do some research on your domain name and company. This level of research in a proposal is a good indication of the attention to detail that will come post-sales. The search engine marketing (SEM) space is hot...
