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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. Organic search has always been a very high source of discovery," says Joelle Kaufman, head of marketing and...

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    But one discovery right at the top is worth noting: Half of the top shopping days for the year are in the same week, around Thanksgiving. This could be a coincidence, or could reinforce the thought that many consumers research with search before...

  3. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    Later, she also contributed to the discovery of the structures of both penicillin and insulin, where she described her first X-ray photograph of the latter as "the most exciting moment of my life. She dedicated a large part of her later life to...

  4. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Do you have data that would further their research?