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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. With all eyes in our community on the...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The topic is once again front and center in the Web marketing industry with research coming from...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many people mistakenly put their development site up on a server without proper noindex tags or log-in controls and assume that Google can't find the site unless there is a link to it. Rabin, "Fingerprinting by random polynomials," Report TR-15-81...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. The purest source of this information is the department...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup...