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  1. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  2. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. From social media monitoring, to audience profiling, Web analytics, and traditional research and business...

  3. Deal With the Big Rocks First

    These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They are now looking to persona development to better understand the audience, he said. During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets, like transactional or...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to say that designers from those disciplines can't become good UX designers.

  6. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and development teams," Yu said. For more information on the mobile research coming from BrightEdge, including tips on how to choose...

  7. Videos Dominate Universal Search Results 65% of the Time [Study]

    This development coincides roughly with the release of the Hummingbird algorithm. In its latest research, Searchmetrics studied the universal search results for millions of keywords over the course of one year (2013) to gauge what has recently...

  8. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. With all eyes in our community on the...

  9. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The research then looked at the gender of the clients scoring their client service reps to see if perhaps...

  10. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many people mistakenly put their development site up on a server without proper noindex tags or log-in controls and assume that Google can't find the site unless there is a link to it. Rabin, "Fingerprinting by random polynomials," Report TR-15-81...