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  1. The Rise of the User Experience Marketer

    Web development decision-making should be informed by both UX and marketing insights, but never dictated by one in a vacuum. The strongest marketers will be those who are comfortable analyzing behavior data, while also conducting and incorporating...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Use this information to guide your strategy on message or audience development. Social marketers should perform this type of research for their own programs. Competitive research may seem obvious, but it tends to be overlooked, as it can be a time...

  3. SunGard taps videogames to boost risk technology

    The study found an increase in the number of new vendor initiatives that aim to improve information flows in capital markets with solutions that can extend the capabilities with a limited development effort needed by the banks, including providing...

  4. Stoxx leads the way with value-focused smart-beta service

    You can look at the next big topic or new strategies, but a lot of the innovation we do is more subtle in smaller products," says Konrad Sippel, Frankfurt-based global head of business development at Stoxx.

  5. Ossiam rewarded for innovation in strategies

    Ossiam, which is majority owned by Natixis Global Asset Management, is often more transparent than rival providers, says Pavlov, because of its independence in selecting counterparties for replication, trading and in terms of business development.

  6. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  7. People: TD Bank bags Scotia Capital structuring team

    Citi has made two internal promotions within its multi-asset group - the division responsible for cross-asset structuring and product development - according to an internal memo. Venkatesan spent a decade working in senior structured credit roles...

  8. New role for Okazawa at BNPP, and other recent job moves

    At the HKMA, He was responsible for research and policy advice on issues relating to the maintenance of macroeconomic and financial stability, and the development of financial markets. Based in Hong Kong, Liu will be responsible for continuing the...

  9. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. From social media monitoring, to audience profiling, Web analytics, and traditional research and business...

  10. Deal With the Big Rocks First

    These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  11. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They are now looking to persona development to better understand the audience, he said. During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets, like transactional or...

  12. Top 10 Skills That Separate Real UX Designers from Wannabes

    Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to say that designers from those disciplines can't become good UX designers.