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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. The purest source of this information is the department...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup...

  5. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos with low audience retention rates far less frequently in Search and Suggested placements.