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Research Cycle

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  1. Survey Says: Stop Making Assumptions About Your Content

    Without the context of being directly involved in the sales cycle, I assumed a longer-format case study would be the most valuable to team members. For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. With all eyes in our community on the convergence of content, search, and social practices (with me initially writing...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Quality content is what pulls the audience into the buying cycle. According to Odden's research, there are more than 254 million blogs in publication. Research Somehow people that love you and what you do gather together and say all kinds of nice...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle. Past behavior: Responses to emails or actions taken on your website can help inform you...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If a research cycle is particularly long then which companies the user saw at the beginning might be fading from their memory. This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in...

  7. 8 Tips for Building Your Internal Content Marketing Strategy

    Shorten the sales cycle. Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. You know that story about the cobbler's children not having shoes...

  8. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    SEO is the long-term process of enhancing a brand's opportunity for discoverability in search and social, throughout the prospect's buying cycle and across any device. Understanding searcher behavior by channel, intent by geography, and engagement...

  9. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  10. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Are they gathering information or are they further along in the buying cycle? In any case, we often do a lot of research on the potential appeal to a linking audience ahead of time. And it's during this process that I aim to scale my keyword...