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Research Center Pew

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  1. How Big Data is Fundamentally Changing Local Search

    In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local communities in the "SoLoMo" era. Their findings further substantiated that the manner in which we communicate...

  2. Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]

    Only three news sites – CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. For the study, Pew Research analyzed 5,381 advertisements on the main websites and...

  3. Social Networks Show Deeper Penetration, More Trust in Emerging Markets

    However, there are several emerging markets where social networks have an even higher penetration; Indonesia and Russia both have 86 percent penetration according to Pew Research Center's "Global Digital Communication" study, while an August 2011...

  4. Hitwise Tracks Presidential Candidates' Social Media Campaigns

    According to the Pew Research Center’s Internet Experian Hitwise has taken a look at the online trends surrounding the presidential candidates’ social media campaigns efforts. Needless to say, the race to the White House is heating up online.