SEO News

Research Center Development

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  1. How Big Data is Fundamentally Changing Local Search

    Providing data to newcomers in the local space can provide valuable brand visibility and development insight for legacy organizations. In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people...

  2. Integrated Marketing: Why Search Needs a Large Seat at the Table

    Dana Todd (SVP, Marketing and Business Development, Performics) moderated the panel, which featured Lars Feely (Group Search Director, Neo@Ogilvy), Brenda Fiala (VP Strategy, Blast Radius), Mark Huffman (Executive Production Manager, Procter a...

  3. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    It doesn’t protect your data in the instances of market research, product development, or inquiries from law enforcement. Fla.and two watchdog groups –  Consumer Watchdog and the Electronic Privacy Information Center – began pushing the FTC to...

  4. Creating an In-House Search Marketing Center of Excellence

    Enhanced Search Visibility by Continuous Training and Development This group will almost entirely train the entire organization but notable among them are the IT group, development group, copywriters, corporate communications, design group, project...

  5. Watch a YouTube Video With Your Friends by Starting a Google+ Hangout

    How significant is this development? But, it’s still a significant development. The first indication appeared back on July 25, 2007, when the Pew Research Center’s Internet reported: “The picture of the lone internet user, buried in his or her...

  6. Search, Social Media & the Offline Purchase

    This provides strategic guidance in marketing communications, media strategy, customer service, product development.the list goes on and on. Recently we discussed the ROPO effect (research online, purchase offline) and how a substantial portion of...

  7. Juliette Powell, Author of 33 Million People in the Room, Teaching Rutgers Mini-MBA: Digital Marketing Courses

    Last week, Jeff Prentky of The Daily Targum interviewed Eric Greenberg, a University Center for Management Development faculty member and coordinator of the digital marketing mini-MBA, Bailey and me about the Apple iPad, which will be provided to...