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  1. Why You Need to Own Your Data & Digital Assets

    Bad news: You may have to do a little research, as the platforms occasionally modify how to successfully export or download of connections made on their platform(s). Others simply don't appreciate the value of this data, and often don't understand...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season. Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate...

  4. The Pros and Cons of Big Data Democratization

    While there is plenty of material that analyzes the data ownership debate, data democratization involves the access, usage, and (more importantly) the decisions influenced by multiple groups conducting research and making recommendations to the...

  5. The Role of #Hashtags in Social Media and Search

    Research Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently. Because Topsy allows you to search and track billions...