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Research Buying Cycle

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  1. Survey Says: Stop Making Assumptions About Your Content

    Without the context of being directly involved in the sales cycle, I assumed a longer-format case study would be the most valuable to team members. For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Quality content is what pulls the audience into the buying cycle. According to Odden's research, there are more than 254 million blogs in publication. Research Somehow people that love you and what you do gather together and say all kinds of nice...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Past behavior: Responses to emails or actions taken on your website can help inform you of a person's interests and/or place in the buying cycle. By creating a dynamic web experience through personalized content, you can quickly move customers to...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    SEO is the long-term process of enhancing a brand's opportunity for discoverability in search and social, throughout the prospect's buying cycle and across any device. Understanding searcher behavior by channel, intent by geography, and engagement...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  7. SEO & Keywords: Think Conversions, Not Rankings

    Takeaway: Build time into your sales proposal and SEO program for ongoing discovery to uncover those highly converting keywords prospects are using at different stages of the buying cycle. Learn more about this in "SEO Buying s about understanding...

  8. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    These are very high quality, end of buying cycle queries. Capture early buying cycle, long-tail traffic via informational content. That makes sense in theory – but then you’re missing out on a stage much earlier in the cycle.

  9. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    The segment is comprised of distinct purchase motivations and preferences due to the nearly even split between buyers searching for auto parts and services (likely for near-term purchases) and those conducting new and used vehicle research (likely...