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  1. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  2. Google Plans to Combine Mobile & Desktop Ads

    Then, they had no investors, analysts, or advertisers to contend with; their plans could truly put the user first. They still prefer to do deep research, read reviews, and make big purchases on desktops; making contact and taking action are their...

  3. Top 10 Web Analytics Segmentation Tips

    With so much raw data at our fingertips, many web analysts look to social media, analytics experts and peer discussion to determine what data can be compiled into meaningful information. This includes research, purchase, renew, transact, or recommend.