Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. BIA/Kelsey helps clients by offering consulting, valuation, research, and forecasting...
What worked well for us was really baking in research, analyst reports, and consumer opinions; sometimes as many as 30 to 40 references. I realize at face value it sounds like I have a team of psychics in addition to my research and content teams...
The career of the search marketer and analyst is now at a tipping point. When it comes time to research and buy, nearly half of all online shoppers turn to search engines or Amazon. At the same time, the search ecosystem will continue to change...
Content multiplication is important so think about video, infographics, ebook, blog posts, and podcasts," according to Trip Kucera, Senior Research Analyst. And your research record can give you authority when commenting on breaking news.
New revenue opportunities will exist in social media, but no new services will be able to bring significant fresh revenue to social media by 2016," said Neha Gupta, senior research analyst at Gartner.
Many of its competitors, with weaker tie-ins to the mobile OS, do not," explained IDC senior research analyst Kevin Restivo. Research firm IDC said that the Google mobile OS is the first to surpass 100 million quarterly shipments in a single quarter.
The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...
Currently she is communications manager at Neolane, where her primary responsibilities include generating customer content and analyst relations. Through link building research (finding new opportunities and by analyzing competitors) they can...
Usage of online social media has matured, and more than one billion people worldwide will use social networks this year," said Neha Gupta, senior research analyst at Gartner. Better performance, coupled with richer formats and creative elements...
Covario research analyst Charles Gaylord, who produces the quarterly analysis, called this “a healthy growth rate, but still down compared to the sizeable amount of spending that has occurred over the last three quarters.
Mike Fauscette, an analyst at research firm IDC, has an even bolder prediction: In three to five years, he suggests, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.
While the revenue per click of PLAs is on par with standard text ads, our advertisers are paying significantly lower CPCs,” said Senior Research Analyst Mark Ballard. Charles Gaylord, Research Strategist at Covario, said that advertisers have a lot...
Citi's Internet analyst Mark Mahaney has his thoughts on what Yahoo should do. Meanwhile, the CEO said his firm was refocusing research and development talent on existing products instead of creating new platforms, including ones for publishers and...
A recent report from analyst group Internet Evolution lambasted Google's culture of investing in madcap projects. The report accused Google of wasting billions of dollars in research and development on ideas such as driverless cars and fibre optic...
It’s widely understood and confirmed by recent studies that Valentine revenues go to jewelry, dining out and flowers,” Nathan Safran, Senior Research Analyst at Conductor and author of the study explained in a written statement.
His latest book, "Empowered: Unleash Your employees, Energize Your Customers, Transform Your Business", was co-authored by fellow Forrester analyst Ted Schadler. Bernoff, Forrester Research Idea Development SVP and co-author of the bestselling...
A number of research and analyst reports in recent months have warned that 2012 could see Android malware levels reach new highs. Google has shed new light on Bouncer, a security system it credits with slowing the spread of malware on its Android...
Last week, Google’s earnings disappointed investors, with revenue falling $300 million short of analyst’s expectations. Finance s $37.9 billion in revenue over the course of 2011, according to research by SEM software/PPC service firm Wordstream.
As announced in advance by Google UK's Webmaster Trends Analyst Pierre Far, the search giant intentionally slowed crawling on SOPA blackout day to prevent harming the rankings of sites participating in the protest.
Meanwhile, in another part of the planet, James Murray, the Marketing and Research Analyst for Experian Hitwise UK, reports, “MySpace – once the most visited social network in the UK - fell out of the top 10 Social Networks and Forums rankings for...
