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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools.

  2. Task Analysis: The Key UX Design Step Everyone Skips

    First and foremost, begin by conducting some observational user research, You can't effectively conduct a task analysis without actually watching the users. Although you may think you know your users and their tasks, just give this user research...

  3. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: Keyword Research Keyword Research Keyword research is still the same exercise in human behavior modeling and...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. What did you just click on? Look at the ridiculous headline for this column.

  5. 26 Free Must-Have Tools for PPC Success

    Analysis ToolPak for Excel Use the free Excel plugin Analysis ToolPak to add advanced hypothesis testing to Excel at no cost. Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research.

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Once we had a significant amount of data, we dove into our analysis. We dove further into our analysis by looking at placements via the GDN. Historical purchase analysis determined this was the audience most likely to purchase our product.

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    However, the size and diversity of our dataset enables us to provide the most comprehensive analysis on PLA performance. In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season.

  8. Using the DMAIC Process for SEO Projects

    There are various tools needed and analysis phase identifies all of the problems that may not have been exposed otherwise. There are a variety of different root cause analysis methods that you can look into including 5 Whys, Brainstorming and...

  9. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The collection and analysis of customer data is paramount to supporting the quest to connect with customers on a more personal level. This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase...