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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in travel...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Moreover, if they can't describe how to use the research and analysis to drive design, then you're talking to the wrong person. Can they describe or have examples of their task-analysis process? Task analysis is a key function of the problem...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Topher Kohan at Rockfish is going to be great, as well as a fascinating analysis from Glenn Gabe on what the latest Panda updates mean. Lorna Candy: Our research with the industry tells us there is a continuing need for very focused search...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    From an analysis standpoint, I saw websites that surged increase even more the following week, and I saw websites that took a hit decrease even more. During my analysis, I found some of the companies that were consuming syndicated content were also...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    However, Kim said he had high confidence in the data and its analysis, because the numbers between men and women "weren't even close. According to the research, no. The research then looked at the gender of the clients scoring their client service...