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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  2. Writing Your Way to the Top of Search and Social Results

    This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content styles, and trends as well as being included in the brand’s research process and...

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Clients agreed to provide access to their data for research purposes Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search, according to...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. The goal of these "lessons" is to help you use what I found worked best and apply these to...

  5. Do Weak Links Reveal Powerful Opportunities?

    That might be a little far-fetched without further research, but at the very minimum, Topical Trust Flow provides link builders and marketers with: Weak ties play a crucial role in our ability to communicate with the outside world… our friends move...

  6. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  7. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched...

  8. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  9. The Evolution of SERPs and User Behaviors

    Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to the study — before making a decision, which may or may not be that first listing.

  10. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also...