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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in travel expenses to present that research. It is dropping a new tool to explore all of those ideas and fads...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    It takes in-depth research, an understanding of what makes news and a compelling pitch to targeted journalists. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories...

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    The research shows what savvy content marketers already know: that readers have definite preferences when it comes to the headlines they click. Given the importance of headlines to content marketing success, we did a study at Conductor (disclaimer...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. Do they demand to conduct user research before...

  6. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. The search marketing community is one that can be defined by the topics we write about and share with our...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They don't make their consumers or site visitors go elsewhere to do research – it's all right there. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way.

  8. Influential Twitter Accounts Indexed More in Google [Research]

    Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. The research looks at 963 Twitter accounts. But even Tweets from influentials were not indexed particularly fast, the research revealed.

  9. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    So, this will also require some research and education. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent danger lurking in...