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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. The goal of these "lessons" is to help you use what I found worked best and apply these to...

  2. Do Weak Links Reveal Powerful Opportunities?

    That might be a little far-fetched without further research, but at the very minimum, Topical Trust Flow provides link builders and marketers with: Weak ties play a crucial role in our ability to communicate with the outside world… our friends move...

  3. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  4. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched...

  5. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  6. The Evolution of SERPs and User Behaviors

    Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to the study — before making a decision, which may or may not be that first listing.

  7. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also...

  8. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes.

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent...

  10. Former Google Employees Launch Adult Entertainment Search Engine

    According to research, the search term "porn" has had a rate of interest that has not dipped below 80 percent since 2010. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees...

  11. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014. The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their...