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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  2. Google, NASA Join Forces to Research Machine Learning

    Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow researchers at the two organizations and a number of universities to research artificial intelligence using quantum computers.

  3. Google CEO Larry Page Suffers From Rare Voice Health Issue

    So I’ve arranged to fund a significant research program through the Voice Health Institute, which he will lead. While he is quick to state it isn’t life threatening, it does affect his vocal cords. While he remained active as CEO, there was always...

  4. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...

  5. Bing It On Challenge Goes Directly to Google ... Kansas

    The side-by-side comparison, pitting Bing results verses Google results, was the spawn of a survey conducted by a third-party research firm. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Is Facebook blue the new black for community managers?