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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social...

  2. Baidu Building Powerful Computer Cluster

    The cluster will have about 100 billion digitally simulated neural connections and will be 100 times more powerful than Google's deep learning research project, Google Brain. Beijing-based Web services company Baidu is reportedly building the world...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. Typically the content must be exceptional for this kind of approach to get traction, but it does tend to work well with...

  4. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. As long as Google doesn’t release an update or manually devalue your site, it is the time...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around the globe who wish to defend the public's right to access information," has posted the release on its website.

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Linking to studies/research is much more natural, this is an original source that is credible and adds value to your content - it’s not a placed link. Make your content much more research heavy: "78 percent of people said.as reported by [brand]" is...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at Global Strategies. When performing keyword research today, his firm also buckets the keywords and then maps the content...

  8. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    While autocomplete suggestions were available in 82 percent of e-commerce websites, the research stated that "36 percent of implementations do more harm than good. Consistent with Baymard Institute research, most (about 63 percent) cited they...

  9. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  10. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. Amidst all the discussion, there was one specific...