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Rescuecom

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  1. SearchDay | Trademark: The Next Generation

    Trademark: The Next Generation SEW EXPERTS: SEARCHING FOR MEANING Last week's Second Circuit Court ruling in the case of Rescuecom Corp.v. Today's Top Story: KevinRyan Google turned my head a bit when I first saw it, particularly because of a few...

  2. Trademark: The Next Generation

    Last week's Second Circuit Court ruling in the case of Rescuecom Corp.v. It's a crazy mixed-up world out there. We stand on the precipice of disaster in regulating just about everything that can or will be controlled.

  3. Who Owns the Brand?

    Back in the United States, September 2006's Rescuecom v. The American Airlines brand belongs exclusively to American Airlines. Or does it? When American launched its lawsuit against Google last summer, I thought it was going to be just another...

  4. EFF Backs Google Trademark Advertising Methods

    Similar to the case dismissed against Geico, Rescuecom continued its legal battle and went to a Federal appelate court which should reach an opinion very soon. Google's allowing of advertising on trademarked keywords has received the support of the...

  5. Google Won Keyword Trademark Lawsuit: Rescuecom v. Google

    MercuryNews.com reported last week that Google won a major sponsored keyword trademark case against Rescuecom. Eric Goldman explained that the court used the 1-800 Contacts precedent in this case to reject pretty much all of Rescuecom's claims.