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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    But it might be that the answers don't reflect the appropriate skill-sets important to fit the job requirements. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive...

  2. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Prioritization of information and field requirements need to be agreed upon so that marketers are sending only the types of leads that fit minimum point benchmarks for sales to act upon. Conceptually, we often seek to limit the requirements on form...

  3. SEO During E-Commerce Application Development

    Without this order, it would also be difficult to work in the SEO requirements and best practices because developers who don't have the skill set may overlook SEO ramifications. Let's look at three high-level topics to consider if you plan to...

  4. Taking Off at SES Travel Edition

    In short, landing page content quality requirements designed to punish advertisers with shallow (or no) content will slow the arbitragers, but it won’t kill them. At the end of the day, they are really commiserating while sharing best practices...