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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    In the end, the guidebook says to think about the requirements for the expertise of the topic, and what kind of expertise is required for the page to achieve its purpose well. The latest version of Google's "human rater handbook," a.k.a.search...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do well if we try them out again – especially since these...

  4. Facebook Aims to Restrict Gun Sales With New Rules

    While Facebook is merely one place where illegal firearms sales could be facilitated, it would not be surprising to see other sites following suit now that Facebook has taken such a strong stance.eBay has long had a policy where firearms, weapons...

  5. Bing Denies Censoring Search Results, Blames 'Glitch'

    First, Bing does not apply China's legal requirements to searches conducted outside of China. Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world.

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's not the case for many websites, especially if there are unique tracking requirements. Managing analytics tagging can be a tough situation for some companies. Sure, if you're a business with a small and simple website, then slapping a...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    But it might be that the answers don't reflect the appropriate skill-sets important to fit the job requirements. It's a seller's market. That is if you're selling digital marketing services in the form of social media, content marketing, analytics...