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  1. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    However, a separate mobile site is not a requirement for a mobile SEO strategy, and there's no reason why mobile-specific keywords can't be incorporated into a responsive design site as well. If SEO is a core component of your digital marketing...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    If you are on the client-side and this is not in place, initiate it as part of the requirement with your agency. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing.

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    In "Time for a New Definition of SEO", many readers commented with their own insights and opinions about the requirement for a new definition of SEO. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...

  4. 10 Vital Steps to Building Social Influence

    It's a requirement. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control over whether they take action.

  5. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    While it's not a requirement, Twitter started as a concept for communicating via an SMS-like service via mobile. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter.

  6. FTC Tightens Online Disclosure Requirements

    If you have or are planning a responsive website, you need to be certain that your site is rendering on all viewports in a way that will satisfy the "clear and conspicuous" requirement. I would suggest, though, that the rest of us should take this...

  7. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    Tell a Story About the Requirement for the New Site There are many steps in a “site migration. If you’re not familiar with the term, a site migration is a project where a new site is being designed and built, and content assets from the old site...