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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. Nobody knows right away how to optimize websites as soon as they walk into...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Your UX candidate should be able to describe how their designs leveraged expected user knowledge and provided required knowledge users were not expected to have. Their walk-through analysis will identify more strategic issues (interrupted flow...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Your video can't play because you don't have the required Flash player. Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously adorable), and of course you...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    While formal expertise may be needed for medical advice, less formal expertise may be required for recipes or humor, the guidebook says. In the end, the guidebook says to think about the requirements for the expertise of the topic, and what kind of...

  5. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. When your social media campaign attracts the attention of...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Product inventory is communicated to Google in this file based on Google's required attributes such as product price and description. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  8. Google Must 'Forget' Unfavorable Search Results in Europe

    This could be the new reality in Europe as Europe's high court has ruled that Google and other search engines are required to remove results that are deemed to "appear to be inadequate, irrelevant or no longer relevant, or excessive in relation to...