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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    There are a few things required – well, actually more than a few - that will be needed in order to ensure a smooth transition from m-dot to www-dot. But, each team will be required to take action in order to reach the end goal.

  3. Last-Minute SEO - Here Come the Holidays!

    It is always good to know where your starting point is so you know the effort required to get where you want to go. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back...

  4. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the results page, despite the fact that, according to our tests, users frequently need to iterate on their query - on average, 65 percent of...

  5. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. Amidst all the discussion, there was one specific...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. Nobody knows right away how to optimize websites as soon as they walk into...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    Your UX candidate should be able to describe how their designs leveraged expected user knowledge and provided required knowledge users were not expected to have. Their walk-through analysis will identify more strategic issues (interrupted flow...