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  1. How to Solicit Feedback from Prospects and Customers

    It used to be a quite long and formal request for feedback: Was the report helpful? With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or sales page that collects contact information...

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    The first of the 26 questions focused on the type of information Google asks for prior to considering a delisting request for specific content. The requestor must then confirm they represent accurate information and they are authorized to make the...

  3. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that users can request that "inadequate, irrelevant, or no longer relevant" links be taken down...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    This is a big deal because mobile networks are configured to take 0.5 seconds per request. The amount of information streaming in about mobile search every day can easily become overwhelming. Conversely, sometimes the mobile version of a site...