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  1. Why Google's Hummingbird Algorithm Isn't for the Birds

    The term "Big Bird" exists in Google's Knowledge Graph as a known personality entity, so rather than looking for facts on large winged animals; Google intelligently associates a query mentioning "Big Bird" as a request for information on the large...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    For example, an ad could contain your calls to actions 'request a quote', but then also visual site links that drive to deeper information like features or spec sheets. The calls to action, complete with arrow icons pointing to each were:: request...