The article doesn't mention if any of IBM's WebFountain technology has been incorporated into the product but my hunch (which can be wrong) is that it has. Factiva Launches New Service to Help Execs Measure Company Reputation
Btw, at one point Factiva was set to partner with IBM and use Big Blue's WebFountain technology to power a reputation tool. I thought I would toss this one up on the blog since the web and blogs is being more and more to measure reputation and buzz.
It looks like Accenture is joining IBM's WebFountain, Intelliseek and others in monitoring buzz and reputation from the web and blogosphere. The Canada.com article: Net searcher has its ears to the blog, provides background about a prototype...
IBM's WebFountain search engine has gott IBM's WebFountain Takes A Blow By Danny Sullivan, Feb. The company is branching out into reputation management and monitoring. SES NY Coming Up Fast! Search Engine Strategies runs from Feb.
That use just took a blow, given that Factiva has
dropped its partnership to use WebFountain for reputation monitoring. IBM's WebFountain search engine has gotten some attention in the past as a potential Google killer, though it was
never...
Factiva even has plans to offer a corporate reputation monitor by using IBM's WebFountain technology. We're seeing more and more interest in mining the web, blogosphere, and other publications to track buzz about companies, products, people, etc.
And yet another article -- but a good, reader-friendly one -- about IBM's WebFountain project, which aims to mine trends on the web and sell the knowledge to companies. Link Reputation Is King - How Much Text Is Ideal?