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  1. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    Talk about reputation management: New York City mayoral candidate Anthony Weiner resigned from Congress in 2011, following a sexting scandal involving women he met online and inappropriate photos. In the "bad news" bucket, there‘s reputation...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Reputation Management Because a good read on social sentiment is sought by brands committed to identifying brand-related social activity and managing reputation, social media monitoring tools become valuable from a social perspective, as well as an...

  3. Search Engine Reputation Management Services

    Search engine reputation management isn't the only form of PR work you're able to do with SEO. Search engine reputation management (SERM) is reaching the next level. A professional approach doesn't just consist of cleansing the search results once...

  4. Nomenclature: The Industry Case For and Against SEO

    SEO has a reputation management problem, and inbound vs outbound is too limiting when SEOs utilize methods from both schools of thought," Drysdale said. We don’t have an awesome reputation, as an industry.check out this set of Autocomplete...

  5. Reputation Management: PR vs. Search vs. China’s Water Army

    For companies that can afford to pay and protect their brands, it is likely there would be more demand for online reputation management services. Early this month, Omnicom Group’s PR firm Fleishman-Hillard unveiled its specialist unit, BlueCurrent...

  6. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    Mission: Reputation Management With the market staging a robust recovery the industry is planning ahead and wants to tweak its reputation. The federation also wants to shift its industry Hall of Fame, an online entity, to a physical location in New...

  7. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    Two years ago, I wrote "Online Reputation Management Requires Cabinet War Rooms. It's also worth noting that BP America's online reputation management tools include a Facebook page, a Twitter feed, and a Flickr photostream.