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Reputation Management Cabinet

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  1. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    Two years ago, I wrote "Online Reputation Management Requires Cabinet War Rooms. Although BP does not appear to have been prepared for this crisis event, their online reputation management tactics since the April 20 oil rig explosion are worth...

  2. Constructive feedback on online reputation management

    Three weeks ago, I wrote an article entitled, “Online Reputation Management Requires Cabinet War Rooms,” that reported on the Brand & Reputation Management session at last month's Search Engine Strategies conference in London.

  3. Lee Odden of TopRank Online Marketing at SES London 2008

    He also moderated the one that I covered in "Online Reputation Management Requires Cabinet War Rooms. Lee Odden, the CEO of TopRank Online Marketing, spoke at the News Search Engine Optimization as well as the Blog & RSS Search Engine Optimization...

  4. Online Reputation Management Requires Cabinet War Rooms

    The importance of preparing for the inevitable crisis to come was driven home for me the day after SES London 2008 – when I visited the Churchill Museum and Cabinet War Rooms. Shortly after Winston Churchill became Prime Minister in May 1940, he...