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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. You Only Have One Reputation Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off...