It would appear that the golden rule of mobile search is to ensure users are delivered to the content they are expecting to see when they enter the page, even if that means repurposing a desktop page or displaying the desktop page itself, rather...
There's a fine line between repurposing good content and making Google angry. Repurposing a byline article as a PDF in automation outreach that doesn't get indexed or republished. Over the past few years, marketing automation has continued to gain...
Campaign Management -- includes development or repurposing of content (creative, video, short and long-form. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge.
According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
We often don’t see these ideas perpetuated because they are good, but because we live in the age of resharing, retweeting, regurgitating and repurposing. Everyone is doing it you should try it too! Right?
At this point, you start creating or repurposing content that aligns to your larger keyword strategy. Charles Dickens, A Tale of Two Cities The search industry is booming. Competition for keywords – organic or paid – has never been higher.
Simply repurposing local press releases or event/sponsorship content isn't enough, although that's another current trend. The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly...
There are a ton of opportunities and variables for you to consider when repurposing one piece of ad creative, or even one promotion idea. I didn’t think I needed new shoes (WHAT? and deleted the email.
Most of these platforms rely on the repurposing RSS feeds, news feeds, and blogs into what may be new looking content. It feels like almost every day a new hyperlocal startup launches which small- and medium-sized businesses (SMBs) just “have” to...
Not only can this aid in the repurposing of content otherwise lost, but as McMichael so eloquently puts it: “you can know where to double-down from a media buying perspective. Still, our experimentation and experiences often lead to insights about...
However, repurposing that translation to use to target another country may lead to duplicate content issues and other trouble. As a multinational company or a company that’s just launching internationally, choosing your country selector will be a...
Slideshows: This could be considered a low-cost/entry-level method of creating YouTube assets or simply a repurposing of presentation (PowerPoint slides, photos, shorter video clips) content that is converted into video.
Published-piece tracking + contact info helps you build a master sheet for repurposing down the road: One of the biggest values you're building for your organization is a list of sites you can go back to with new content that supports new...
Usually, listings hijackers are individuals that attempt to tamper with local business listings, repurposing those online identities for their own benefit. Some hijackers try to take advantage of local business listings outside of these categories...
But as strategists, we're called to a higher accountability -- one that distinguishes originality from repurposing, and activity from productivity. After discussing social media this year with senior marketers from several large brands, the...
My boss, Trent Blizzard, is a huge fan of repurposing our content. The other day in a meeting, I must have used the word "integrate" about 50 times. By the end, even I was sick of hearing it, but I stand by the usage of the word, and I stand behind...
When repurposing an existing commercial, consider if the goal is to inform and persuade or build a brand. Certainly if you've already made a video commercial for cable or local TV, repurposing all or part of the commercial can produce a high...
But, Thomas added, not enough public relations professionals are “taking existing video assets and repurposing (them) in addition to creating content from scratch. A new survey conducted by PR News and Medialink reveals that PR pros aren't using...
Moderator Pete Blackshaw just asked audience members whether they agreed with panelist Julian Zilberbrand, associate director of digital operations at MediaVest Worldwide, when he characterized the current state of affairs as largely the...
Extracting and repurposing all of raw info from a database, is it legal? Mike Bazeley's article: Diving deep into the Web, profiles a Bay Area start-up named Glenbrook Networks that is developing technology to crawl material that's hidden in deep...
