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Repurposing

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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    There's a fine line between repurposing good content and making Google angry. Repurposing a byline article as a PDF in automation outreach that doesn't get indexed or republished. Over the past few years, marketing automation has continued to gain...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    At this point, you start creating or repurposing content that aligns to your larger keyword strategy. Charles Dickens, A Tale of Two Cities The search industry is booming. Competition for keywords – organic or paid – has never been higher.

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Simply repurposing local press releases or event/sponsorship content isn't enough, although that's another current trend. The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly...

  4. How Advanced Marketers Will Use Facebook in 2012

    Not only can this aid in the repurposing of content otherwise lost, but as McMichael so eloquently puts it: “you can know where to double-down from a media buying perspective. Still, our experimentation and experiences often lead to insights about...

  5. 5 Options for Choosing a Country, Region, or Language Selector

    However, repurposing that translation to use to target another country may lead to duplicate content issues and other trouble. As a multinational company or a company that’s just launching internationally, choosing your country selector will be a...

  6. Local Online Business Listing Hijacking: Protecting Your Identity

    Usually, listings hijackers are individuals that attempt to tamper with local business listings, repurposing those online identities for their own benefit. Some hijackers try to take advantage of local business listings outside of these categories...