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Repurposing

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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You might also realize that the compounded effect of having the same message repurpose in various formats is better and therefore worth repurposing in these formats going forward. It's becoming an important part of any organization's marketing mix...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    There's a fine line between repurposing good content and making Google angry. Repurposing a byline article as a PDF in automation outreach that doesn't get indexed or republished. Over the past few years, marketing automation has continued to gain...

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    At this point, you start creating or repurposing content that aligns to your larger keyword strategy. Charles Dickens, A Tale of Two Cities The search industry is booming. Competition for keywords – organic or paid – has never been higher.

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Simply repurposing local press releases or event/sponsorship content isn't enough, although that's another current trend. The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly...

  5. How Advanced Marketers Will Use Facebook in 2012

    Not only can this aid in the repurposing of content otherwise lost, but as McMichael so eloquently puts it: “you can know where to double-down from a media buying perspective. Still, our experimentation and experiences often lead to insights about...