Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. A few reports on mobile advertising and usage.
Kenshoo reported more than 60 percent growth YoY in Thanksgiving Day traffic. Three key themes emerged in Q4, according to reports from Kenshoo, Marin, and Covario: The more interesting piece is confirmed by both Covario and Marin’s reports.
Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more than 206.8 million total US visits. PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY...
Adobe reports that Google CPCs decreased by 10 percent YoY and attribute this to an increasing share of mobile clicks, where CPCs are less expensive. U.S.search spend grew by 11 percent Year over Year (YoY) while ROI improved by 26 percent...
CPMs have increased 27.5 percent YoY, while CTRs are up 57.2 percent. Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. TBG Digital and Spruce Media each evaluated...
Cazier’s Impact Assessment compares year-over-year (YoY) and month-over-month (MoM) drops in organic click volume on Google, segmented by verticals. Looking at the difference in Google YoY and non-Google YoY rates of organic click change will yield...
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over the same quarter last...
Rimm-Kaufman Group (RKG) found a similar trend among their clients, who saw a 29 percent YoY increase, down from the 32 percent Q1 2012 spike in paid search spending. They also found that cost per click (CPC) increased by 3.4 percent YoY, from...
Covario’s analysis, which focuses on activity in the high-tech and consumer electronics sectors, showed a 15 percent YoY increase in PPC ad spend in the Americas, in line with the general trend shown by other analysts.
comScore reports significant YoY increases in online holiday shopping revenue, with a new record of $37.2 billion in retail e-commerce spend over November and December. Google showed the strongest YoY growth in global paid search market share...
Paid Search Clicks Up 56 Percent YoY in Q4 Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how this translates year-over-year: "Paid search clicks tend to be growing very quickly; we saw a 56 percent YoY...
Cyber Monday 2011 was the heaviest U.S.online spending day in history, with the holiday season as a whole up 15 percent YoY to $15 billion this season-to-date. IBM puts the total Cyber Monday YoY increase at 33 percent, based on their evaluation of...
Econsultancy reported a 160 percent YoY increase in Thanksgiving Day mobile traffic, as shared by mobile platform company Usablenet. In their analysis of over 12 billion search advertising impressions, Kenshoo saw a 40 percent YoY increase in...
Year-on-year (YoY) data is crucial here, as is keeping accurate records of changes made on the site. On occasion, though, without YoY data available, or when seasonality doesn't seem to be the cause, you need an external data source for further...
Google’s paid search ad spend is up 32 percent YoY in the U.S.and 23 percent globally, while Bing/Yahoo fell and additional 12 percent after dropping 21 percent in Q2. While U.S.ad clicks are up 16 percent YoY, it looks like Google took the lion’s...
Russia's top search engine Yandex reported today that their year-over-year (YoY) revenue increased by 43 percent, reaching 12.5 billion rubles ($410 million). Kenshoo, SearchIgnite and Efficient Frontier have all released reports recently which...
integration with gains of 4.6% market share in spend YoY and 8% click share YoY. Kenshoo, SearchIgnite and Efficient Frontier have all released reports recently which corroborate the story. Everyone is saying it: U.S.
Russia's top search engine Yandex reported today that their year-over-year (YoY) revenue increased by 43 percent, reaching 12.5 billion rubles ($410 million). Revenue from contextual ads grew 45 percent YoY and the number of advertisers increased...
Paid clicks were up 9 percent year-over-year (YoY); CPCs were up 14 percent YoY; and impressions were up 6 percent YoY, Efficient reported. Bing's click volume increased by 21 percent YoY and CPCs were up 27 percent.
Google's share continues to increase (65% increase YoY) while Yahoo's growth continues to decrease, eMarketer says. Reports 3rd Quarter 2006 Earnings Engine Watch Blog, along with other items we've spotted but not blogged separately:
