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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). You can target devices by operating system and device models.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Operating System explains how the feature really works. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    The most common and convenient of these are some analytics program (the free Google analytics if you’re more cheap than paranoid, and some paid system if you tend toward the reverse), and your downstream “customer catchment” system.

  4. 3 Ways to Use Data to Advance Your Search Performance

    When it comes to finding the right keywords for your account, there are lots of tools available, whether free options from Google, a third-party system, or an agency’s own proprietary tool. Just be sure to run a similar report after these new...