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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. This works very well with quarterly and annual reports or...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product groups for each item earning high traffic, DoubleClick says. The third and final tool from DoubleClick is purchase detail...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That's why Groupon started looking at referrals they thought might be lumped with direct traffic reports in the absence of true data. Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...