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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. The idea is that with the new module, marketers control which set of...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. Reports can be customized and changed easily by dragging and dropping metrics into a table to avoid the importing, exporting...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    It is very beneficial to review the conversion rate of different landing pages and the traffic sources that led to those visits and conversions. Other Reports If you haven't checked your Content Reports in Google Analytics recently, now is the time.