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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. Amazon reports that only 10 to 20 percent of...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually help you improve results. There is obviously different data to collect within the...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The ability to create custom reports, allows us to parse that data in a user-friendly format. Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data. The tricky part is extracting the most useful data...

  4. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data with a grain of salt as it isn’t always 100 percent accurate. Running competitive intelligence reports at regular intervals can...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    ET) but you can adjust it to align with your own hours of operation and then apply conversion data reports to investigate differences in website performance both before and after hours. Analyzing your website data with Google Analytics is much like...

  7. How to Plan Effectively for Content Marketing in 2014

    From there, what subgroups of data or information can you talk about online, all the time (to produce original content). To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical...

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. Integrate this data to form new format keyword reports. Build comprehensive dashboards that collate all rank, keyword, social, and content data in one...